I’m thinking: What happens if Captain America flops?

Cap America!

Image by TheCX via Flickr

After seeing some early reviews for Thor, as I predicted it looks like Marvel is off to an early winner. What’s happened now is that Thor has set quite a high bar for Captain America: The First Avenger to reach.

But what if it doesn’t?

Captain America is a hard property to sell to international audiences. Even Marvel has realised this by changing the films title to ‘The First Avenger’ in some countries such as Russia and Ukraine. If done wrong, the Captain America movie will come off as a cheesy form of American propaganda.  If this happens then movie will likely flop worldwide.

Captain America’s difficulty selling itself to international audiences isn’t the only problem the movie is facing. Captain America is due for release on the 29th July 2011. By then, three comic book movie blockbusters would have come and gone. Thor is almost certain to get a good turn out, the X-Men movies have a solid fan base and Green Lantern has one of the world’s biggest film studios behind it. Plus what will probably be the years biggest movie: Harry Potter and the Deathly Hallows: Part 2 is released two weeks before Captain America: The First Avenger. The movie is clearly facing a huge fight already.

If the movie does flop it will likely affect plans for the 2012 superhero team up The Avengers in a big way. If box office return shows there isn’t a big audience for the character Captain America, then we will likely see some big changes in Marvel’s marketing for The Avengers film. There will probably be more emphasis on Iron Man than the rest of the team. I wouldn’t be too surprised if they changed the name of the film to Iron Man and The Avengers. There could even be some re-shoots/edits to The Avengers, which perhaps affect Cap’s role in the film. Iron Man would almost certainly be the leader on the team on screen, whilst Cap will likely be bumped to supporting role.

It could also affect plans for a Cap sequel. After all The Incredible Hulk (2008) only had a lukewarm reception/box office return and plans for a Hulk sequel have been scrapped already. The fallout from The Incredible Hulk also led to Ed Norton being bumped from his role as Bruce Banner in favour of Mark Ruffalo for next year’s Avengers movie. Could a similar thing happen to Chris Evans if the Captain America film flops?

After all, Marvel has a history of replacing actors in sequels,

Just ask Terrence Howard.

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    • XCalibur
    • May 24th, 2011

    actually 22nd july
    no matter how much it sucks, it will fare well in america.

  1. April 18th, 2011
  2. April 28th, 2011

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